- Your Website Traffic isn’t Converting into Sales
Congrats, you have a great ecommerce store that pulls in a significant amount of traffic. But, this is just the first step of the process. The focus should lay on converting your store traffic into sales. If you don’t have the necessary conversion rates, then it’s time to seek the help of an ecommerce website design company.
Expert ecommerce web designers start with usability and A/B testing of your site. They then use the help of Google Analytics and other advanced tools to find out the exact problem areas in the conversion funnel. This helps to identify the areas on your website that is preventing casual site visitors from converting to customers.
Once, the design team figures out these problems, they can then implement the right design or content solutions to overcome these issues and boost your sales volumes.
- You’re suffering from High Bounce Rates
If you’re experiencing high bounce rates (especially on the landing page or home page), then its high time you hire the services of an expert redesign agency. A high bounce rate indicates that your users are forming a negative impression of your site or they are finding it challenging to locate the product they’re looking for. It means that something is wrong with your site layout or navigation.
A page or overall site redesign is the best way to rectify usability and branding issues at the same time. Start by focusing your redesign efforts on pages that matter most like the homepage, check out page, and product listings. You may need to A/B test different layouts for your product pages to figure out what works well
- Updating Product Information or Adding New Products/Categories is a big Pain
An ecommerce store is miles away from a static business website. You should be able to update or modify product information without having to ring up someone to do it for you and without spending a lot of money on it.
Look for an ecommerce design that comes with an easy-to-use content management system (CMS). A CMS has an easy to use interface that lets you update/add/modify products and categories, without the need for any coding knowledge.
- Your site takes a looooong time to load
Loading time plays a crucial role in page abandonment. If your online store takes a long time to load, then you can be pretty sure that your customers are kissing you goodbye and taking their business elsewhere.
According to a new study by Google, it was found that 53% of all mobile shoppers abandon a page if it doesn’t load within “three” seconds. Also, the study stated that sites that have a page loading time of five seconds or less boasted 25% higher viewability, 35% lower bounce rate and 75% longer session time, compared to sites that took a longer time to load.
If your page load time runs high, then it’s time to look at it. Optimizing content, shrinking image files, browser caching are a few ways to reduce page load times.
- Your ecommerce store doesn’t have a mobile-friendly design
Remember that a vast majority of your traffic comes from mobile devices. Going forward, this number is all set to grow further. According to research by Shopify, more than half of all ecommerce website traffic comes from mobile devices including Smartphones and tablets.
This is where a responsive design comes into play. Irrespective of the type of device your customers are using, a responsive website provides users with the best experience. If you haven’t switched over to a responsive design yet, you’re losing a massive chunk of your potential customers to your competitors.
6.Poor Image Quality in Your eCommerce Store
Just like shopping in a physical store, online shoppers want to inspect products closely before buying. Without the ability to touch or try items, high-quality, multiple-angle images are crucial. At least 2-3 images per product, showcasing different views, make a big difference—like how Amazon displays handbags with inner lining shots or a silhouette to show size. Also, make sure images are zoomable for a closer look.
Avoid relying on stock images, especially for products, as they can make your store look impersonal and outdated. Authentic, high-quality product photos build trust and enhance the shopping experience, leading to more conversions.
7.Difficult Navigation Hurts Conversions
Your visitors are often new to your site, so easy navigation is crucial. A confusing layout or lack of familiar features, like a search bar, can lead to frustration and abandoned carts. For example, H&M once launched a site without a search bar, causing confusion until they fixed it.
Ensure your store has multi-tiered navigation and breadcrumbs to help customers find products quickly. The design should not only help them find what they need but also encourage exploration of other products, boosting conversions.
9. Long or Complicated Checkouts
Complicated Checkout Leads to Cart Abandonment…..
A lengthy or complex checkout is one of the top reasons customers abandon their carts, right after shipping costs and account creation. To reduce abandonment, streamline the checkout process, making it quick and easy. Ensure all shipping costs and taxes are clearly displayed to avoid surprises and build trust.
10. Difficulties with Payment:
Payment Issues Can Ruin the Shopping Experience
A confusing or slow payment process can undo all your efforts in providing a great shopping experience. Make sure your payment system is secure with SSL certificates and 3D secure payments. Offer multiple payment options, such as debit/credit cards, digital wallets, internet banking, and Cash on Delivery, to cater to different customer preferences and ensure a smooth checkout.
